Real Green Systems now Integrates with Service Bot’s AI chatbot LawnBot to help field service companies close sales faster online using automation.

Walled Lake, MI – March 9, 2020 – Real Green Systems, a leading software and marketing company serving the lawn, landscape, and pest industry space and the developers of Service Assistant, today announced their strategic integrated partnership with Grand Rapids, MI-based ServiceBot, creators of the LawnBot artificial intelligence chatbot. LawnBot makes it fast, secure, and seamless for consumers and companies to connect with a simple two-minute virtual conversation culminating in a closed sale and real-time integration with Real Green’s Service Assistant CRM and scheduling software.

“As we continue to scale, we are strategically partnering with technology innovators that offer best in class solutions to help our customers increase sales, streamline their processes, and provide their customers with a superior experience. LawnBot will allow our software users to close more sales faster by engaging their potential customers online and driving them through the sales process more efficiently – from awareness straight to the purchase action — using convenient virtual sales automation through their websites. This new connectivity with LawnBot will provide tremendous value to Real Green users by significantly reducing their cost per sale and customer onboarding time, while increasing new customer service scheduling and payment efficiencies,” said Bill Nunan, Real Green Systems President and Chief Executive Officer.

LawnBot Chief Executive Officer Kendall Hines added, “We are obsessed with providing lawn and pest companies the best software to sell their services instantly online in a beautifully modern way. That’s why we are thrilled to partner with Real Green Systems to provide a total solution that businesses of all sizes can use with ease. Service Assistant and LawnBot work together to automate every aspect of a business, from closing sales to delighting customers, by delivering great customer service and providing positive results on their properties.”

Hines partnered with Chief Technical Officer Erik Alburg to create the lawn and pest industry’s first virtual sales chatbot. Kendall owned and operated his family’s lawn care franchise and knows firsthand that not only do many consumers make purchase decisions after core business hours, but they will hire the first company who can provide a competitive price. LawnBot integrates with a company’s website and pairs consumer requests for services with data from Service Assistant, including property square footage and pricing, to provide instant online service quotes. The LawnBot virtual agent can then close the sale through the chatbot. The new integrated partnership provides a seamless experience for both the customer and the service business team using Real Green’s Service Assistant software by expediting the sales process, increasing data accuracy, as well as reducing physical data entry and associated costs.

About Real Green Systems

Walled Lake, MI-based Real Green Systems is a global software company that began as a lawn care company in 1984. It has successfully owned, operated, and cultivated multiple service companies for more than 30 years. This unique and extensive experience has motivated it to specialize in developing software tailor-made for service industry professionals. Thousands of companies worldwide use Service Assistant. Real Green Systems continues to develop innovative technology and marketing solutions to help customers manage and grow their businesses in the most efficient, cost-effective ways possible. It employs a team of dedicated and knowledgeable professionals to provide customers with the most current technology and the broadest range of available features. Helping to make clients as successful as possible, Real Green Systems offers a competitive edge with its innovative business operation software and advanced marketing tools. For more information, visit the company’s website at

About LawnBot

LawnBot – the beautiful, intelligent chatbot platform that closes sales and provides the leading cloud-based mobile sales and payment platform which emphasizes superior customer experiences. LawnBot goes beyond generating quotes and closes sales, allowing potential customers to purchase and pay for services instantly. For more information on LawnBot, visit